SEO Results

• This case study was conducted for the http://amtrac-lb.com/ , located in Lebanon, This company sells heavy machinery.
• The problem at hand was how to enhance the existing website and make it work better for clients. The size of the site required a lot of consistency for a heavy increase in leads.
• Clearly, to make notable SEO improvements, effective strategies had to be put in place. This meant that digital experts and web marketing strategists with experience in whatever goes on behind the scenes of search engines had to be selected for this task.
• What We ended up doing included:
• Thorough research on AMTRAC’ background– This was necessary to understand the very business that their clients are involved in and find the best moves to put in place.
• Improve the website content – maximizing the different website content to meet the requirements for effective search engine optimization was also key. we considered the fact that the information had to be unique and of high quality if they had to stand out from the crowd.
• Extensive keyword research– effective keywords to put the website on the map also needed to be considered. Which made it easier to design other aspects of the SEO strategy.
• After a successful execution of the new strategies, there was an increase in the number of visitors per day and consequently increased brand awareness. This had the effect of increasing the number of potential customers. Actually the number of visitors per day rose by over 75% during the first 3 months
• The strategies employed not only increased the number of visitors per day, it also increased the number of visitors who returned to the website. The regular visits could be attributed to the strategically chosen keywords.